How Augmented Reality Wine is Driving Change

By November 24, 2019 Article

When CEOs like Tim Cook (Apple) and Mark Zuckerberg (Facebook) start snapping up Augmented Reality startups, and then invest heavily in developers to progress the industry, you know it’s time to pay attention to what’s happening in the Tech World.

Because whatever’s happening in Tech World is surely going to affect mainstream consumers very shortly afterwards.

Add to the equation the big dollars Google is investing into the same industry and you’ve got yourself a projected multi-billion-dollar net worth by 2021 – $215 billion dollars’ worth to be exact.

In 2017, it was reported that Pokémon Go’s revenue was in the ballpark of $1.2bn with downloads scaling the heights of 750 million.

Although Augmented Reality has been on the horizon for a few years now (Robert Downey Jnr. and Esquire magazine launched an AR version of the mag back in 2009) it’s only relatively recently that AR has started to make huge inroads into mainstream marketing.

Augmented Reality Wine Labels a Winner

Australian company, Treasury Wines, introduced Augmented Reality to its 19 Crimes wine label in 2017.

The results speak for themselves: 153 million impressions, 1.2 million downloads of the Augmented Reality App, 2000 vids on YouTube of the app doing its viral best, 412% increase in social media mentions, and oh, in their first year alone, they shipped over 1 million cases with a 60% growth in volume sales.

And thanks to Coles, the 19 Crimes range became the fastest-selling new-wine product (wines over $10) ever launched in their First Choice Liquor stores, according to USPW Aztec Data.

While it is true that AR has been expensive to develop thus far, augmented reality startups, like Third Aurora, are beginning to drop the expense by flying in at ground-level with AR app experiences like Winerytale a platform created to help wineries connect with their customers.

With a familiar web feel, a penchant for simplicity, and a pricing model that SMEs can easily afford (the entry level is completely free), the question will soon be how can any business afford not to have AR?

It’s a marketing gem.