Investor Relations

The information provided on this page pertains to SeeShowGo Pty Ltd, the corporate entity that wholly owns and operates Winerytale, Beerscans™, and other related concepts.

The information is general in nature. Potential shareholders should not rely upon this information solely, before investing.

SeeShowGo Platform

SeeShowGo is a scalable end-to-end technology to power augmented reality packaging. Presently, the technology underpins two platforms – Winerytale and BeerScans™.

Winerytale is a first-of-its-kind concept, enabling wine brands to engage consumers from wine labels, through smartphone augmented reality.

Built as a ready-to-go, industry-wide solution, Winerytale offers an unprecedented opportunity for brands to deliver unique, interactive customer experiences from their packaging – driving brand awareness and engagement, powering ground-breaking marketing campaigns, and even capturing sales directly from the label.

BeerScans™ is a next-generation AR App, created for the Craft Beer Industry. Built from the same scalable framework, BeerScans™ has seen tremendous industry traction, and will launch in September 2021. Solutions for other beverage markets are underway presently, with details to be announced in September.

2021 Share Issue Offer – EOI Now Open

Sophisticated Investors in the ranges: $50,000 – $500,000

Details below

Investment Opportunity

Series-A Capital Raise

SeeShowGo Pty is setting out to capture a global market, in a newly created niche of augmented reality labelling and packaging.

The immediate goal is establishing a substantial footprint for the global beverages industry, to assume the incumbent position as the technology blossoms. The potential reward from a successful first-to-market move in the lucrative alcoholic beverages industry is substantial.

Capital investment in the company is being sought to fund a 12 month execution of this plan, as well as exploration of other FMCG (fast moving consumer goods) opportunities, after which the company intends to undertake a Series-B capital raise.

December 3, 2020 in Media Release

Storytelling Wine to Drive Millennials Market

One hundred brands pioneer new concept A clever concept for consumers to discover the backstory…
Read More
November 9, 2020 in Media Release

Global Beverage Market Set for a Stunning New Reality

Augmented reality platform offers new direct-to-consumer channel Consumers with a thirst for new experiences will…
Read More

Founding Team

Founding Partner

Luke Chaffey

Luke is an experienced coder who leads web and cloud-based development, overseeing platform operation.

Luke Chaffey is an experienced coder who leads the web and cloud-based software development. Luke’s proven track record of flawless software development includes enterprise App development as well as creation of his own ratified cryptocurrency.
Luke’s knowledge also extends into Digital Marketing. Up until 2019, as the resident Digital Expert for Kochie’s Business Builders, a business-based website and TV show, Luke has written more than 300 articles, and been involved in many talks.

Previously, Luke’s talents were honed at KBB Digital, where he was a partner.

Luke is resourceful, entrepreneurial, and brings operational stability to the team.

Founding Partner

Matt Hallberg

Matthew is a software developer who specializes in Augmented Reality, Vision Recognition, and App Development.

Matthew Hallberg is a software developer who specializes in Augmented Reality, Vision Recognition, and App Development.
He is widely regarded as an industry expert, with his popular YouTube Channel followed by 40,000 up and coming software developers, and recently acknowledged as #3 in the top 50 Augmented Reality channels to follow.

Matt is resourceful, self-motivated, and brings technical expertise to the team.

Founding Partner

Dave Chaffey

Dave is a serial entrepreneur, a digital marketing strategist, and a professional business speaker.

Founding Partner
Dave Chaffey
Dave Chaffey is a successful entrepreneur, with a passion for new technology, and 25 years of business experience under his belt.
He is widely regarded as an expert in the field of Digital Marketing Strategy and is passionate about his pet field of Go-To-market Strategy. His other areas of interest are marketing personalization and automation.

In addition, he is a professional speaker, and an author. Previously, Dave was Managing Director of KBB Digital, a digital marketing agency that he walked away from to follow this opportunity.

Dave is strategic, resourceful, and capable. He brings strategic direction to the team.

Issue Offer

Share Allocation

An allocation of 2,500,000 shares has been set aside by the Directors, to fund expansion into key markets, gaining early traction, and establishing the incumbent position in the market.

Minimum parcels of 50,000 shares are available, to be issued from December 1, 2021, or prior, upon request, and subject to Directors approval.

Expressions of Interest

Corporate regulations in some countries restrict or limit our ability to offer share subscriptions, without calling for expressions of interest. Consequently, expressions of interest are welcome from sophisticated investors, and members of the public.

Investment Overview

Total Share Allocation


Share Issue Price

$USD 0.63

Issue Date

1 December, 2021

Minimum Share Subscription


Maximum Share Application


Allocation Updates

Directors wish to advise share applicants that requests for early issue of shares can be made, and subject to approval, will be fulfilled prior to December 1, 2021.

Pre-Raise Shareholding

Shares Issued


Market Capitalization

$USD 9,326,520

Complete an expression of interest for more information

2021 Share Issue Offer. Apply now for more information

Express your interest to get the information that you need. The situation, the opportunity, the strength of the team, and the end game.