An Authentic Look Behind the Label
A new experience for wine lovers to discover
A new experience for a new generation of wine lovers, ready to scan their favourite wine label, and see the story behind the wine brought to life with stunning augmented reality.
Download the free app & try it for yourself.
Celebrating the Storytellers
Pioneering brands from across the globe
We’re celebrating pioneering brands from many nations. From big brands you already know, through to boutique labels you’ll be glad you discovered – with each one offering a memorable moment from their labels.
On January 1, 2021, the pioneering brands are announced, putting their stories in the spotlight for you to discover and celebrate too.
For media enquiries please visit the media centre