Small Winery Growth is Expected to Triple This Year
Augmented reality (AR) is being embraced by winemakers, both nationally and internationally, as a way to drive up sales and give consumers a plethora of entertainment along the way. Where once before AR was only for big players, because of the sheer expense and challenges in finding ways to piggyback off other existing apps or create expensive talking-wine-bottle apps from scratch, all that has changed in 2019, with the introduction of a multi-use mixed-reality wine app, Winetales. Now, no matter the winery’s size, there’s a budget-friendly AR app to help develop strong business growth into the world of talking wine bottles.
The first lot of talking wine bottles emerged in 2017 when Treasury Wine Estate created their own app for their 19 Crimes label. Though expensive and flagged with the initial risk of not knowing how consumers would respond, it became a runaway success. On the back of that, a slew of big-name wineries and beverage magnates, like Coca Cola, followed suit by producing AR talking labels.
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What’s interesting about the Winetales app, is that it’s easy for small and boutique wineries to use because they don’t have to create a single-use, talking-wine-bottle app for each individual wine. The wineries’ labels can be loaded onto the app via a template. That’s hugely beneficial for smaller regional wineries to get a foothold into the talking-wine-bottles industry. Plus, it’s a cheaper option than anything else out there at the moment and wineries are in charge of the material they choose to display, rather than a costly PR company.
Figures across the wine industry in 2019, reflect the need to produce unique labels matching the desires of millennials. Recent studies show how millennials are looking for accessible, drinkable wines with entertaining labels – labels which are fast becoming the talking point of parties. With this in mind, Winetales have created the perfect party companion – and talking wine bottles will never be the same (or as expensive) again.