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What is Winerytale?

Winerytale is a groundbreaking new Australian app and platform that lets every winery and wine producer create, manage and market an augmented reality experience for their own labels via a smartphone app.

Through the App’s augmented reality technology, multimedia branding content comes alive including winery tour videos, wine tasting notes, food pairing suggestions and online purchasing.

We’re in the final stage of global field trials, testing the integration of artificial intelligence and augmented reality into a platform built for mass production.

Customer Experience [0:47]

Consumer’s simply scan the label and watch the content come to life

Winery Benefits

Adding augmented reality is as simple as managing Facebook

Technology Behind Winerytale

Under the hood, cutting edge technology is cleverly brought together

Frequently Asked Questions

About the Winerytale App

How does the Winerytale App work?

The Winerytale App creates a meaningful connection from wineries to the winelovers and uses the world’s love of social media to put the consumer front and centre in the App, along with their favourite wine.

Simply, users hold the app in front of a wine bottle label. Using artificial intelligence, the app scans and recognises the label, and through using augmented reality, multi-media content comes alive and shows you the wine’s story.

What does the Winerytale App actually do?

It connects you to your favourite wine and tells you all you ever wanted to know about a wine or winery (or multiple).  Point the app at a participating wine and go for it.

Features include Brandsphere so you can see the participating wineries; favourites so you can have the info to hand, the multi-media content itself and a fanwall where a user’s face can pop up inside the bottle.

Well known wineries Debortoli, Provenance, Oakdene and Yalumba are all over the potential for this App as an interactive marketing tool that connects wines with wine lovers.

What can people see when they use it?

By looking at the label through the App, videos of the winery, images of food pairings, tasting notes, and stockist names will all pop out through the App from an imaginary space inside the bottle.  Use a hashtag and you will even see yourself on the fan wall in the bottle.

Interesting huh. Need to see it to believe it? See the video below.

About the technology

What’s the tech behind the Winerytale App?

The technology behind the App is designed to work on any wine label. It uses artificial intelligence to scan and recognise labels and where needed, translate languages, and augmented reality to showcase the wine’s backstory by beaming it from an imaginary space inside the bottle.

This App brings together artificial intelligence, augmented reality, clever technology, more than 500 different wineries with different visuals and branding.

Has anyone else in the wine industry done this?

Not like this.

Australian company Treasury Wines, changed the game in 2017 with an app that let customers point their phone at a wine label to watch, hear and interact with the animated story of the convicts that inspired the 19 Crimes range. 1.2M app downloads, 153M impressions, 412% increase in social media mentions, 60% sales growth and 1M cases shipped in the first year alone. Unsurprisingly, big wineries with deep pockets have since followed suit for a sip of the augmented reality action.

That’s just one label though. Until now, cost and complexity has kept small and medium producers out of the picture. Winerytale aims to blow the augmented reality door open to any winery and any wine label in an inexpensive and easy way.

Soooo, what’s augmented reality then?

Magic. Nah, think Pokémon Go and novelty Snapchat filters, which both took augmented reality (AR) mainstream, augmented reality overlays computer-generated information onto a view of the real world to create composite displays. For example, Winerytale takes a real wine bottle and via a smartphone app displays video, audio, images, text and sound to create a rich and memorable experience.

Don’t just take our word for it

Augmented reality (sometimes also referred to as “mixed reality”) is the technique of adding computer graphics to a user’s view of the physical world.

Source: https://www.abc.net.au/news/2018-01-12/augmented-reality-why-2018-might-be-year-ar-goes-mainstream/9321472

About the global field trials

How many wineries are involved in the Winerytale App trial?

There are more than 500 wineries across the world taking part in the field trials for the App. This means that we have uploaded their existing multimedia content into the platform and if you point the app at their chosen wine label, you’ll get to see video content, tasting notes, the nearest stockist, whatever content they’ve given us.

Well known wineries Debortoli, Provenance, Oakdene and Yalumba are all over the potential for this App as a marketing tool that connects wines with wine lovers.

If the technology is so good, what’s being tested with the wineries?

The first round of field testing the App technology and concept occurred with Victorian wineries in early 2019.  The second phase of the testing has launched it globally. We’re testing the integration of artificial intelligence and augmented reality into a platform built for mass production, with mass visuals and the ability to know where you are and self-translate into multiple languages.  For example, a European traveler in Asia, could easily view information about a wine, which changes if they are within a winery’s boundaries, in a language they can fully comprehend.

What’s in it for the wineries involved?

It lets every winery and wine producer create, manage and market an augmented reality experience for their own labels via a smartphone app. When you switch the Winerytale app on, it becomes instantly activated on every bottle. And having every bottle activated is like having thousands of marketing machines all going to work for these wineries; a marketing bonanza.

Don’t just take our word for it

BRP report indicated that 48% of consumers said that they’d be more likely to buy from a retailer that provided AR experiences. Unfortunately, only 15% of retailers currently put AR to use. Only a further 32% of retailers stated they plan to deploy virtual or augmented reality applications over the next three years.

Source: https://mobidev.biz/blog/augmented-reality-future-trends-2018-2020

AR Fast Facts

Want to know more about augmented reality and why it’s the next big thing? It’s not just us that thinks so:

BRP report indicated that 48% of consumers said that they’d be more likely to buy from a retailer that provided AR experiences. Unfortunately, only 15% of retailers currently put AR to use. Only a further 32% of retailers stated they plan to deploy virtual or augmented reality applications over the next three years.

Source: https://mobidev.biz/blog/augmented-reality-future-trends-2018-2020


AR will open newer, more intimate approaches to people seeing and learning about marketer’s products — even down to how an item might look on their body or in their home. 2019 could potentially be the first year and starting point for brands and publishers to get in on the action as AR offers a fresh and more interactive way to reach audiences.

Source: https://venturebeat.com/2019/01/29/where-is-augmented-reality-going-in-2019-and-beyond/


Augmented reality-enabled phones will continue to be the easiest access point for everyday consumers to experience AR.

Source: https://venturebeat.com/2019/01/29/where-is-augmented-reality-going-in-2019-and-beyond/


Augmented reality/virtual reality investment records were broken last year as startups raised over $3 billion across 28 AR/VR categories (over $1.5 billion in Q4 2017).

Source: https://www.digi-capital.com/news/2018/01/record-over-3b-ar-vr-investment-in-2017-1-5b-in-q4/


Investment in augmented reality and virtual reality (VR) companies set a new record of more than $US3 billion in 2017.

One estimate suggests that overall total spending on AR/VR products and services will increase from $US11.4 billion in 2017 to nearly $US215 billion in 2021.

Source: https://www.abc.net.au/news/2018-01-12/augmented-reality-why-2018-might-be-year-ar-goes-mainstream/9321472


Australian company, Treasury Wines, introduced Augmented Reality to its 19 Crimes wine label in 2017.  The results speak for themselves: 1.3 million downloads of the Augmented Reality App, 200,000 videos on YouTube, shipping 1.5 million cases annually with a 131 percent increase in year on year sales in US and 44 percent in Australia.

References:

https://www.tweglobal.com/media/news/twe-drives-consumer-engagement-to-wine-brands-through-innovative-use-of-augmented-reality-technology

Treasury Sees “Living Wine Labels” App Drive Competitive Advantage


The Japanese Government appears to be planning to have every billboard in Tokyo translatable in time for the 2020 Olympics. Using an augmented reality app, tourists will be able to understand every billboard they see in Tokyo, marketing products and helping anyone of any language with directions in the massive city.

https://www.youtube.com/watch?v=yuRV27c8HDw

Concept Mockups and Action Shots

Media Releases

February 24, 2020 in Media Release

Investor surprise – wine industry only, thankyou

Winerytale Move on Equity Capital Raise Leaves Venture Capital Firms Seething Embargo: 8:00am March 4, 2020 The investment community has…
Read More
February 19, 2020 in Article, Featured, Media Release

Augmented reality from every USA wine label

Strong industry support drives en-masse move to capture USA market February 19, 2020. Melbourne, Australia. Every American wine will soon…
Read More
January 22, 2020 in Article, Featured, Media Release

Augmented Reality on every Australian wine

AR App to drive innovation across wine industry January 22, 2020. Geelong, Australia. Every Australian wine will have the benefit…
Read More
November 27, 2019 in Media Release

500+ Wineries Add Augmented Reality to Labels

AR Platform Purpose Built for Mass Adoption of Augmented Reality – according to Winerytale Augmented reality and artificial intelligence are…
Read More

Need More Information?

If you’re a journalist, media professional, or content producer, and you need more than what’s here, drop us a line. We’re friendly, full of information, and (usually) reply promptly.

Alternatively, media enquiries can be sent to Dave Chaffey, founding partner through marketing@winerytale.com.

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