A new place to connect. Your wine label.

A ground-breaking concept enabling every wine-lover with a phone to see the story behind the wine they’re drinking, virtually through the wine label.

A new way to experience wine

Winerytale is an incredible new concept, purpose-built solution for the wine industry, using new technology to bring people together over wine.

It’s for winemakers to tell their unique story, from their own wine labels.

And for a new generation of wine lovers to discover that story,  using their phones to bring it to life with stunning augmented reality.

  • Smartphone
  • Mobile app
  • Augmented reality
  • Social media
  • Interactive content
  • Multimedia
Captivate your customers

A social, engaging experience from your label

Put your brand in the spotlight, with a stunning experience that commands attention. A memorable moment, connecting with customers from every label.

Winerytale is a social, engagement channel purpose-built solution for a new generation of wine lovers

Stunning Display

Augmented reality, virtually displaying in front of the label

Authentic Content

The real story behind the wine, as told by the winemakers themselves

Interactive & Social

Join in! Show it, share it, become part of the story

Thousands of Labels

Download Winerytale to discover what’s behind thousands of labels

“A ground-breaking concept that puts the power back with the winemakers”

“…the start of a new social media channel, from wine? Heaven help us…”

Harness Winerytale's powerful system, feature-rich to deliver tangible value

Serious marketing firepower, a new channel for DTC sales, and viral social media opportunities (and a lot more....)

Take Control

Easy access from any browser, and an intuitive dashboard, where you can check the data.

Changeable Experience

Update your augmented reality experience anytime, as easily as you would update Facebook.


Link to your online store, wine club, or your latest event. Drive some serious action.

Clever Recognition

Upload your label for the system to learn. There’s no special label printing required

Create value and open up opportunities. So many ways, so little wine *sigh*

The robust concept is a powerhouse. Offering value in so many ways for so many people.

See the full range of features and benefits

Try it Free
  • Social Media Manager
  • Marketing Officer
  • Brand Managers
  • Communications Officer
  • Data Analysts
  • Venue Managers
  • Winery Owners
  • Restaurant Managers
  • Promoters
  • Events
  • Sales Teams
  • DTC partners
  • Online store
  • Exporters
  • Distributors
Win Over
  • Tourism Centres
  • Influencers
  • Wine Bloggers
  • International Buyers
  • Media

Absolutely on-point with modern consumers. Brands that are quick off the mark could see some seriously big outcomes.

Mark Oliphant – Senior Marketing Consultant, NY USA

Try it on your labels

Free 30-Day Trial

Tell your story from every wine and capture the hearts and minds of your biggest fans. Become the centre of attention, the darling of dinner parties, and the talk of the town.

Try it on your labels – free

Take a risk-free test run to see it in action on your own label. No cost, no catches, no obligation.

Start a 30-Day free trial