Want to give it a try for nothing?

Yep, nothing. As in nought, nil, nada, zero, zilch, zip.

Try it Free


per month


Not sure where to start? Sign up for our Always Free option. There’s no cost and no risk.

Add to your existing labels

Add & edit your content

Up to 1,000 views per month

Get Started



per month


The best bang for your buck. Connect with wine-lovers and watch sales soar.

Add to your existing labels

Add & edit your content

Up to 10,000 views per month

Register Interest



per month


Power up to connect with a massive global audience with extended features and benefits.

Add to your existing labels

Add & edit your content

Up to 30,000 views per month

Extended Functionality

Register Interest

Enterprise Global

Ask Us

per month


Need more? Get in touch, speak to the team to discuss your needs.

Add to your existing labels

Add & edit your content

Up to 30,000 views per month

Extended Functionality

Register Interest

Don’t take our word for it

“This is an amazing new augmented reality app for wine lovers!”

Travis Maple, Senior WinemakerAirfield Estates, USA

“...to have an application that connects the customer with your brand on the spot is simply an amazing tool.”

Belinda Austin, Winery Owner6 Ft 6, Australia

“We're right behind this concept. From the feedback we've had so far, it's an out and out success with millennials”

Jason Donnelly, Marketing ManagerCollegian Wines, USA

“Customers are responding well, they love the concept and the added value that it brings to the experience”

Forbes MagazineArticle, August 2019

FAQ – Consumer Questions

In a nutshell, how does it work?

Download the free Winerytale App to your phone – then scan the bottle label of any participating winery.

How do I know which labels Winerytale works with?

There’s two ways.

The proper way: Open the app settings, then look for Brandsphere – which is the coolest, funkiest way to present a list of wine labels you’ll ever encounter.

The fun way: Visit your local liquor store / wine store, then wander round scanning bottles at random. You’ll find quite a few amongst them.

Will Winerytale work on my mobile device?

Maybe? How old is it?

Winerytale uses advanced technology, found in almost all recently released phones. However if your phone is more than two years old, it may have limited functionality.

Is it available in my country?

Yes, Winerytale is available worldwide and can be downloaded through the Google Play store or iOS.

FAQ – Winery Questions

How does it work for wineries?

It’s easier than you think.  The Winerytale App is trained to recognise your wine label, and then to display your content in augmented reality. That’s about it, in a nutshell.

Do I need special labels for Winerytale to work?

No. You don’t.

Winerytale uses clever technology to recognise your existing label

How is the augmented reality created?

Again, it’s easier than you think. We’ve created a great web-based dashboard to make it easy for wineries.  You simply login, then upload your images, video, text and the rest is done for you.

Can I change the augmented reality content?

Yes, you can.  And you don’t have to be a computer Geek to do it.

The web-based dashboard has been created so that you can change content as often as you like. It’s as simple as using social media.

If you can manage your Facebook page, you can manage your Winerytale content.

How much does it cost?

The starting cost is $0.

The Always Free Plan is the entry point, and as the name suggests, it’s free. Always.  There are other plans, with extended features and which allow for higher volume traffic – these start at $99 per month.

We recommend starting on the Always Free Plan.

Can I try it for FREE?

Yes, if you’re quick. We’re offering a free trial to wineries who join our international field trials. This is by invitation only – if you’re quick to get in touch and you meet the selection criteria, you’ll probably be invited to join.