Consumer Experience

Scan labels uncover experiences

Our label-scanning App makes it easy for wine lovers to discover the stories behind their favourite wines.

There’s no hunting for fiddly QR codes or serial numbers, just point your phone at the wine label and GO!

Augmented Reality

A stunning display, all eyes are on you

Winerytale’s virtual display captures the wow factor of augmented reality, so your wine can quickly become the centre of attention, and the darling of dinner parties everywhere.

Then it’s up to you. Create the right message, tell the right story, and you’ll make a strong first impression, a memorable moment, that will be retold many, many times over.

Authentic Content

A story behind every wine.

The promise of an authentic look behind the wine – a unique look, offering a glimpse of the place, processes, and real people behind the wine, is a powerful drawcard for consumers.

Raw and real, without the production team, and giving a new appreciation for your wine.

  • authentic content
  • unique perspective
  • hyper-relevant
  • story telling
Social Media

A social experience you’ll love. And like. And share.

Enjoy an engaging experience with the familiar feel of a social channel - bite sized chunks of content, video, images, and text. Wine lovers can tap the virtual Like button, and easily share the experience on their own social media channels, for viral spread.
Virtual Interaction

If a button isn’t real, can you still press it?

Fascinating concepts that challenge users, hold attention, and create points of interest, certain to be recounted many times later.  First-of-its-type interactions, in virtual space, that add to the experience, supporting the overall concept, and boosting the concept from must-see to must-try.

  • navigate virtual space
  • connect to social media
  • play virtual videos
  • and virtual buttons…
Handy Functionality

Try, or buy, if it catches your eye

Winerytale’s built-in marketing tools are super easy for wineries to use, so you can expect to find special offers, promotions, and other opportunities from your favourite wine brands, simply by scanning the wine label.

And, it doesn’t stop there – if something catches the eye, you can act immediately, with a simple click of a virtual button. There’s a whole range of use cases. Here’s a few of our favourites.

Buy a Case of Wine

Join the Wine Club

Enter a Competition

Book a Winery Tour

One App, for all wines

A Lifetime to Explore

Concepts of discovery and storytelling encourage consumers to explore further.  And the repeatable, habit-forming experience grows the network, which strengthens your offer, and helps grow your business.

In the very-near future, scanning labels will be simply something that you do, that everyone does, instinctively. More power to wine.

Experience Winerytale

Download the free app & try it for yourself.

30-Day Trial

Try it, Free

Ready to go? Let us know, and we’ll set up augmented reality on one of your labels, completely free.

Try it for 30 days, with all the features and without any risk. That is, no cost, no commitment, and no future obligation.