Our team is comprised of genuinely gifted minds

Founding Partner

Luke Chaffey

Luke is an experienced coder who leads web and cloud-based development, overseeing platform operation.

Luke Chaffey is an experienced coder who leads the web and cloud-based software development. Luke’s proven track record of flawless software development includes enterprise App development as well as creation of his own ratified cryptocurrency.

Luke’s knowledge also extends into Digital Marketing. Up until 2019, as the resident Digital Expert for Kochie’s Business Builders, a business-based website and TV show, Luke has written more than 300 articles, and been involved in many talks.

Previously, Luke’s talents were honed at KBB Digital, where he was a partner.

Luke is resourceful, entrepreneurial, and brings operational stability to the team.

Founding Partner

Matthew Hallberg

Matthew is a software developer who specializes in Augmented Reality, Vision Recognition, and App Development.

Matthew Hallberg is a software developer who specializes in Augmented Reality, Vision Recognition, and App Development.

He is widely regarded as an industry expert, with his popular YouTube Channel followed by 40,000 up and coming software developers, and recently acknowledged as #3 in the top 50 Augmented Reality channels to follow.

Matt is resourceful, self-motivated, and brings technical expertise to the team.

Founding Partner

Dave Chaffey

Dave is a serial entrepreneur, a digital marketing strategist, and a professional business speaker.

Dave Chaffey is a successful entrepreneur, with a passion for new technology, and 25 years of business experience under his belt.

He is widely regarded as an expert in the field of Digital Marketing Strategy and is passionate about his pet field of Go-To-market Strategy. His other areas of interest are marketing personalization and automation.

In addition, he is a professional speaker, and an author. Previously, Dave was Managing Director of KBB Digital, a digital marketing agency that he walked away from to follow this opportunity.

Dave is strategic, resourceful, and capable. He brings strategic direction to the team.

Operations Manager

Pamela Dorward

Pamela is a dynamic and motivated Operations Manager with 20+ years’ experience in entrepreneurship and small business.

Pamela Dorward is a dynamic and motivated Operations Manager with 20+ years’ experience, who has a passion for creating a community and education culture for small business.
Communication Strategist

Natalie Staaks

Natalie is a committed public affairs executive, strategic thinker and storyteller.

Natalie’s expertise is in strategic thinking, positioning and reputation management in communications. She has a passion for authentic storytelling, working with businesses and leaders to develop creative marketing and positioning solutions through clear and engaging content.