Voice Technology Behind Remarkable Prototype, says Third Aurora


Clever technology, enabling customers to talk to the products they’re about to purchase, will change shopping forever, according to Digital Marketing Expert, Dave Chaffey. Frustrated shoppers with product-related questions will no longer have to wait idly for a shop assistant’s help – the product will tell them the answer instantly, and all they have to do is ask.

About Winerytale

Winerytale is a groundbreaking concept, using augmented reality, to create a virtual experience from every wine label. The company was founded by Matt Hallberg, Luke Chaffey, and Dave Chaffey – three recognized specialists in their respective fields of augmented reality, software development, and digital marketing strategy.


Media liaison: Dave Chaffey, Founding Partner. Media enquiries are welcome and can be made via the media centre, where there is also a range of useful information:

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Winerytale | Augmented Reality Wine